Securities Arbitration Hearing

SEC Adopts Reforms Relating to Investment Advisers Operating Exclusively Through the Internet

On March 27, 2024, the Securities and Exchange Commission (SEC) unveiled a set of amendments to internet-based investment advisers’ rules. These changes mark a significant shift in how digital advisory services operate, ensuring that they leverage modern technology to enhance investor protection and regulatory oversight.

A Leap Forward for Internet Investment Advisers

The Essence of the Amendments

At the heart of these amendments is the mandate for internet investment advisers to always maintain an operational, interactive website. This website is not just a digital front; it’s the main conduit through which advisers must offer ongoing digital investment advisory services to more than one client. This stipulation underscores the SEC’s commitment to ensuring that digital advisory services are not just available but actively engage and serve the investor community.

Eliminating the De Minimis Exception

A major change is the elimination of the de minimis exception, which signifies the end of hybrid service models for internet advisers. With this amendment, advisers are required to provide advice to all their clients exclusively through their interactive websites. This requirement not only streamlines the mode of service delivery but also aligns it with the expectations of a digitally savvy clientele. Additionally, it necessitates updates to Form ADV, ensuring that advisers accurately represent their compliance with these new standards.

Modernizing Regulation for the Digital Age

Insights from SEC Chair Gary Gensler

SEC Chair Gary Gensler highlighted the significance of these amendments, noting their role in modernizing a 22-year-old rule to protect investors in the digital age better. Gensler’s remarks shed light on the evolving nature of internet-based services and the need for regulation to keep pace with technological advancements. These amendments attempt to facilitate the SEC’s oversight of registered investment advisers by aligning registration requirements with modern technology.

Timeline for Compliance and Transition

The amendments are slated to become effective 90 days post-publication in the Federal Register, setting a clear timeline for advisers to align their operations with the new requirements. By March 31, 2025, advisers relying on the Internet adviser exemption must amend their Form ADV to reflect their eligibility under the revised rule. This timeline ensures that most investment advisers will comply with their annual updates to Form ADV, reinforcing the SEC’s commitment to a smooth transition for both advisers and their clients.

Implications for Investment Advisers and Investors

The SEC’s latest amendments are more than regulatory adjustments; they are the Commissions attempt to protect investors in a rapidly evolving digital landscape. For internet investment advisers, these changes necessitate a reassessment of operational practices and client engagement strategies. The move towards exclusive digital advisory services underscores the importance of technological robustness and user experience in delivering investment advice.

These amendments promise a more secure, interactive, and transparent digital advisory experience for investors. By ensuring that Internet investment advisers operate through active, engaging websites, the SEC aims to enhance the quality of digital investment advice and safeguard investor interests in the digital domain.

In summary, the SEC’s amendments are a pivotal step forward in regulating digital investment advisory services. By embracing technology and modernizing outdated rules, the commission ensures that the sector remains robust, responsive, and aligned with the interests of today’s investors.

SEC Press Release

Securities Attorney at Sallah Astarita & Cox | 212-509-6544 | | Website | + posts

Mark Astarita is a nationally recognized securities attorney, who represents investors, financial professionals and firms in securities litigation, arbitration and regulatory matters, including SEC and FINRA investigations and enforcement proceedings.

He is a partner in the national securities law firm Sallah Astarita & Cox, LLC, and the founder of The Securities Law Home Page -, which was one of the first legal topic sites on the Internet. It went online in 1995 and is updated daily with news, commentary and securities law related links.

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